DeepData: Measuring Unconscious Shifts in Risk Tolerance Under Emotional Pressure
~ Columbine ~
My team has digitized and adapted a scientifically validated technique from Jungian psychology, the Word Association Experiment (WAE). The tool enables traders investors and financial practitioners to access unconscious emotion and unconscious attitudes towards risk. Our exercise also reveals susceptibility to behavioural biases and measures awareness. Our 20-minute online exercise is currently being used in 3 Pilot Projects with: 1. A Financial planner in the USA. 2. A Crowd Funding Platform in LATAM. 3. A university decision theory class in Argentina.We will discuss the theory and results of all three pilot projects in our presentation.