Gender and Money Attitudes

~ Majestic Ballroom ~

A study of 20,775 participants using the Money Habitudes assessment resulted in interesting findings. If you’re working with a client related to money, don’t make assumptions based on what you think you know about the role gender plays in influencing their behaviors! While responses to all but seven out of 54 statements showed significant differences between males and females, when looking at the bigger picture, men and women were more alike than different! Who is more motivated to give? Who values security more? And what about risk-taking? Some of the results are surprising!