Joanne C. Wu, CFP®, PFP® is a Canadian Ph.D. student in the personal financial planning program at Kansas State University, and a Senior Financial Planner in Canada. Her research interests are in the link between financial knowledge, financial self-efficacy, and culture to being frauded. Her teaching goals are to pioneer undergraduate and graduate post-secondary bachelor’s degree education in financial planning for Canadian universities. She is on track to becoming the very first Canadian Ph.D. graduate in the Personal Financial Planning doctoral program at Kansas State University, and potentially the first Personal Financial Planning Ph.D. in all of Canada.