Friday, October 6 | 1:30 pm – 2:30 pm | Providence 1
Trust is a crucial component of the relationship between financial planners and their clients. Clients need to trust their planner to be transparent about their financial situation, but financial conversations with a stranger can be anxiety-provoking. We’ll explore how financial anxiety and other specific antecedents of trust and commitment explain 79% of the variation in trust in a sample of 435 clients. Evidence-based financial therapy tools and techniques will be introduced that can foster trust and commitment with clients.
Megan McCoy, Ph.D., LMFT, AFC®, CFT-I™ is an Assistant Professor at Kansas State University’s personal financial planning program. She holds a B.A. in Psychology from The University of North Carolina and an M.A. in Marriage and Family Therapy from Drexel University. Dr. McCoy also attended the University of Georgia, where she earned a Ph.D. in Human Development and Family Science with an emphasis in Marriage and Family Therapy. She is a licensed Marriage and Family Therapist, an Accredited Financial Counselor®, and a Certified Financial Therapist-I™. She volunteers on the Financial Therapy Association’s Board of Directors and is the Associate editor of Financial Planning Review She was also a guest editor on a special issue on financial therapy for Contemporary Family Therapy. Her research interests focus on financial therapy, financial well-being, and financial communication, as well as diversity, equity, and inclusion issues. She has published over forty articles in top-tier mental health, family science, financial counseling, and financial planning journals. This year her research has won her research awards through the National Council of Family Relations and Financial Therapy Association. Dr. McCoy has been awarded grants from the Financial Planning Association, the National Endowment for Financial Education, FP Canada, and the CFP Board. Dr. McCoy has been featured as a financial well-being expert on the Today Show, NPR, BBC, the Wall Street Journal, and many other media outlets.