It can be challenging to capture a population’s exact feelings in real time as an industry goes through change. NEFE’s research team accomplished this by exploring consumer trust in the financial services industry.
A few days after NEFE completed its first inquiry into trust in financial services, the world received news of the Silicon Valley Bank collapse, which followed the Credit Suisse failure.
In response, NEFE fielded a second poll, using the same questions among a comparable sample group, to determine if the opinions of U.S. adults on financial institutions changed following weeks of news coverage of the crises.